About Us

Marketing

Paint Trend n’ Trade is developed as a speciality division of the award winning Essential Hardware Group. If you are an Independent Paint Store, and all you want is operational, marketing and administrative assistance without corporate interference - Paint Trend n’ Trade may be something you may want to consider.

Our Mandate is to help position your business to compete on an equal footing with large corporate stores. We offer several advantages including competitively priced, and promoted, products, access to information, systems and group deals.

Why Join Us?

We regularly contact Members to determine how we can assist in the success of your marketing. The ‘We’ll Do It For You’ Program includes:

• Websites

• SMS campaigns

• Free e-mailers and Leaflet Artwork

• SMS Promo’s

• Facebook business page

• Adding your customer database with our database.

• Competitive advantage

• Great deals and over 200 listed suppliers

• Group Trading room

• Excellent rebate structure

• Retain settlement discounts

• Banking solutions

• Training

• Competitive fees

• Store layout and design

• Market days

• National Trade Day

• Community Day Program

• Sales staff incentive program

Private Label

We offer a private label range to sell in store, this includes well positioned quality products to offer as an opportunity to make healthy margins. Chip stands and colour chips are also provided for participating stores.

Growth Guarantee

Paint Trend and Trade can guarantee your business top line growth by 10% above CPI, should you follow our recommendations made by our professional team of business consultants. We offer a refund on your first year’s Membership fee should you not achieve projected growth *Terms and conditions apply.

Management

Our Head office is based in Johannesburg, but the regions are supported by a team of Business Consultants who create custom solutions to solve challenges. In support of this we have an internal buying/ negotiation department that offer effective marketing solutions.

Operations

The team completes an analysis of your business including:

• Standards of Excellence

• Shrinkage Control

• Supplier and Financial Audit

Values

• To operate within strict legal and ethical guidelines

• To always Act in the best interest of the organisation and Member

• To utilise a culture of service, support and continuous learning

• To use innovation and communication as a key driver

• To ensure the organisation operates within the framework of legal and labour policies